2001Launch with private investors including Anita & Gordon Roddick from The Body Shop.
2001Pioneers. We introduce the concept of responsible travel - better holidays, better for communities, better for nature.
2001All of our holidays are carefully screened for responsible travel.
2001Offered one of the first carbon offset schemes in tourism.
2004Launched the world's first Responsible Tourism Awards
2004Successfully campaigned to persuade Thomson Holidays, Thomas Cook and MyTravel to publish policies for responsible tourism.
2004Justin joined speakers including the founders of The Big Issue and Innocent Drinks to give a talk at the British Library on being an 'Ethical entreprenuer'.
2006Justin named one of The Times 50 most influential people in travel.
2008Our Responsible Tourism Awards Attract nearly 2000 entries – Michael Palin says ‘the Awards are one of the most important ways we can learn to travel better’.
2012Donated 15% of profits to charity between 2006 and 2012, on average.
2013Launched the first of many honest and easy-to-read 2 minute guides to popular locations and activities.
2014Launched say NO to orca circuses campaign with the World Cetacean Alliance to stop whales and dolphins being kept in captivity.
2015Launched our guide to accessible travel.
2017Celebrated sending 1,000 disadvantaged children on day trips with our Trip for a Trip scheme.
2017Said no to zoos by dropping them from all our holidays.
2018We release Crowded out: our first documentary about overtourism and its impacts on travellers and local communities.
2019Increased our travel guide offering to 600, including guides as diverse as The Stans, Croatia cruising, Snow leopards and Women entrepreneurs.
2019Launched The Fork in the Road: A Manifesto for the Future of Tourism with the first chapter announcing a plan for the Green Flying Duty.
2019Started publishing CO2 information and advice on every holiday page.
2020We’ve always believed our holidays are more enjoyable because they do good - our customers agree!
2020We commission a ground breaking study to examine the carbon footprint of four of our holidays, and call for carbon labelling in tourism.
2020Our founder, Justin, helps make the case for the UK Government’s Jet Zero Council (decarbonising aviation) launched by the Prime Minister.
2021Justin launches GetNaturePostive.com – a nature handbook for the tourism industry and four other sectors at COP26.
2022Justin starts writing a column in The i on ethical issues in tourism – the only one in the UK national press.
2022Celebrated milestone of 5,000 disadvantaged children provided with day trips via our Trip for a Trip scheme.
2023£200m of holiday bookings made since 2001. Not bad, given the tourism industry told us nobody was interested in responsible travel.